Research consistently shows that an investment in arts and culture benefits the community. The investment can also create a positive impact on a corporations brand position, image, and revenue stream. I recently was reading the Morikami Museum’s Spring 2010 Newsletter. It had a very interesting article that I thought I would share. It reads as follows: Research consistently shows that an investment in arts and culture benefits the community. The investment can also create a positive impact on a corporations brand position, image, and revenue stream. EXPOSURE The Morikami welcomes over 170,000 visitors each year. Some of our signature festivals and events draw a crowd of over 7,000 people in one day! Few facilities can boast this level of exposure. We can show you our demographic research to help you decide which events, programs or time of year would benefit your business. When you need to reach a select clientele, your audience is within our reach. The exposure will help you build your brand position and show the value you place on community involvement and quality of life. BOOST EMPLOYEE PRODUCTIVITY Employees are most productive when they are happy and healthy. The challenge is how to keep employees at the top of their game when the job demands more with fewer resources. There are clear benefits to employers who choose to invest in employee wellness programs. These include decreased corporate health costs, reduced absenteeism, maximized employee effectiveness, increased morale, and enhanced corporate image and retention, and an improved bottom line. How can the Morikami help? Our “Stroll for Well-being” program, developed with FAU’s Lynn College of Nursing, is proven to alleviate low levels of stress and depression. The feedback we have received is overwhelmingly positive! Volunteer committees are another way to engage employees in the community and provide them with an opportunity to share their skills and grow their network. From business development t marketing, finance and operations, we have committees that are in search of professional guidance. This is a wonderful way for employees to connect with other professional while working to better our community. MEANINGFUL CLIENT INCENTIVES Corporate memberships and sponsorships offer complimentary admission to the Morikami and free or discounted tickets to special events. What better way to reward your clients than to treat them to a memorable day or event at our museum. With over 100 programs each year, we are confidant we can identify the activities that meet the interests of your company’s stakeholders.
Thursday, April 1, 2010
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